Project title: The size and business case of spam in the Netherlands
Client: Dutch Ministry of Economic Affairs
Publication date: December 2004
Complete document: PDF, 1022kB PDF

Introduction:

Unsolicited electronic mail sent in bulk volume promoting commercial, political or charitable ends - spam - is responsible for the majority of today’s total e-mail traffic. The daily flood of spam, in most cases originating from other countries, has grown into a considerable problem for Internet users. This report provides an overview of the rising problem of spam received in the Netherlands. It describes the nature, the size and the cost spam reception and countermeasures impose on various groups in society. The report calculates the costs of a campaign by senders of legitimate (opt-in) bulk email and compare that to the costs senders of spam encounter. On this basis we show the mechanisms behind the business case for spam to determine potential intervention points for government policy.

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